Brand Identity Refresh

The company’s visual identity was modernized to better reflect Golden State Solar’s expertise in renewable energy. The color palette was refreshed with earthy tones like soft greens, blues, and beige, representing sustainability and professionalism. Typography was updated to use clean, easy-to-read fonts, combining modern and approachable elements to enhance readability. The logo was redesigned to be more sleek and professional, featuring subtle elements that represent solar panels and renewable energy. The visual identity was aligned with the brand’s mission of providing sustainable, energy-efficient solutions while creating an inviting atmosphere for potential customers.

Simplified Navigation

The original website had confusing navigation, which made it difficult for users to quickly find critical information about solar solutions, pricing, and services. I redesigned the main navigation bar, ensuring that users could easily access the most important pages. Key sections were clearly labeled and grouped logically, with drop-down menus for Solar Solutions, Cost Estimates, and FAQs. This created a much more intuitive experience, allowing users to easily find what they needed without frustration.

Lead Generation Optimization

One of the most critical areas of the redesign was the improvement of lead generation elements. Call-to-action buttons were made more prominent and strategically placed across the site, especially on high-traffic pages like the homepage, service pages, and pricing page. The quote request form was streamlined into a simple, multi-step form that reduced friction for users. The form asked for only the most essential information and made it easy for users to schedule consultations. I also integrated automated email responses for quicker follow-ups, enhancing the likelihood of conversion.

Mobile Optimization

Given the increasing number of mobile users, the website was fully optimized for mobile devices. The layout was adjusted to ensure responsive design, allowing content to scale correctly on smartphones and tablets. Forms, images, and text were formatted for smaller screens, and interactive elements like sliders and buttons were enlarged to ensure easy clicking. This allowed Golden State Solar to reach and engage a larger audience, especially those who typically browse or make decisions on mobile devices.

Content & Services Refresh

The content throughout the website was rewritten to make service descriptions clearer and more accessible. I focused on simplifying complex information, such as explaining solar panel installation, financing options, and cost savings in straightforward language. Each service page now includes a clear value proposition, benefits, and expected outcomes, helping users understand exactly what to expect. In addition, interactive tools like a cost calculator were added to help users estimate their savings and make informed decisions. Case studies and testimonials were prominently featured to build trust and demonstrate real-world success stories.

SEO & Performance Optimization

I also made sure the redesigned website was search engine optimized (SEO), ensuring it would rank higher in search results for relevant terms like "solar panel installation," "solar solutions," and "renewable energy." Additionally, I focused on improving the site’s performance, optimizing image sizes, and ensuring faster loading times, which is crucial for user retention and conversion rates.

Key Features

A clear, intuitive navigation structure was implemented, ensuring users could quickly access solar solutions, pricing details, and request a quote forms.

A fully responsive design was created to provide a seamless experience across all devices, ensuring users could easily browse and engage with the website on mobile devices, tablets, and desktops.

The solar service pages were modernized, showcasing detailed service descriptions, pricing information, and high-quality visuals, providing users with all the information needed to make informed decisions.

A dedicated lead generation form was placed prominently on the homepage and throughout the site, simplifying the process for visitors to request quotes or schedule consultations with minimal effort.

The educational content was redesigned to be easily accessible, helping users understand the benefits of solar energy, and guiding them to better engage with Golden State Solar’s expertise and services.

The user-friendly contact page was streamlined, integrating clear calls-to-action and easy access to support and consultations, making it simple for users to reach out.