mood
A seamless mobile app for discovering, purchasing, and managing tickets for events across three local music venues.
The goal was to create a seamless and user-friendly mobile app that made event discovery and ticket purchasing easy while supporting the needs of users attending events across multiple venues. The app needed to be simple, quick, and efficient while maintaining a personalized feel and aligning with the Mood brand.
Objective
Figma
Adobe Illustrator
Tools
Duration
3 weeks
Wireframing
UI/UX Design
Branding Design
Prototyping
User Testing
My Role
The Challenge
The existing system for purchasing tickets was outdated and lacked efficiency, leading to frustration among users. Users found it difficult to filter events based on their preferences and faced a clunky ticket purchasing process that was time-consuming and confusing. Additionally, the design did not capture the vibrant, energetic mood of the brand, making the app feel disconnected from the live music experience it was designed for. There was also no personalization in the way users were recommended events, and the virtual ticketing process was hard to navigate.
How might we redesign the Mood ticketing app to create a more intuitive, engaging, and seamless experience for users across multiple venues while reflecting the brand’s vibrant and youthful identity?
The solution
Streamlined Event Discovery
The app was designed with an intuitive filtering system that allows users to easily filter events by venue, date, and genre. The navigation was simplified to make finding events quick and efficient.
Personalized Recommendations
The app now includes personalized event recommendations based on user preferences and past activity, increasing engagement and encouraging users to discover new events.
Simplified Ticket Purchase
The ticket purchase flow was streamlined to reduce the number of steps needed, allowing users to buy tickets with fewer clicks and less confusion.
Virtual Tickets
The virtual ticketing system was revamped to allow users to easily access their tickets within the app and added a personalized touch by including venue-specific names for each city.
Branding and Design
The app's design now reflects Mood’s energetic brand, using bold colors, dynamic typography, and vibrant imagery to ensure that the experience feels as lively as the events it represents.
Key Features
Personalized Event Discovery: Users can filter events based on venue, genre, and date, ensuring they can easily find events that suit their preferences.
Ticket Purchase Simplified: The purchase process was simplified with a clear checkout flow that minimizes the steps required to complete a transaction.
Virtual Ticketing: After purchasing, users receive virtual tickets that can be accessed directly within the app, adding a layer of personalization with city-specific venue names.
Event Recommendations: The app recommends events based on user behavior, enhancing engagement and encouraging users to explore new events.
Mobile-Optimized: The app was fully responsive, ensuring users have a seamless experience across all mobile devices, making it perfect for on-the-go ticket purchases.
Testing & Validation
Usability Testing
Participants completed key tasks to evaluate the effectiveness of the redesign, including:
Navigating the new event filtering system to find events by venue, date, and genre.
Purchasing tickets through the newly streamlined checkout process.
Accessing virtual tickets and ensuring they were easy to retrieve and view.
Exploring the personalized event recommendations and interacting with them.
Reviewing event details and confirming clarity and ease of access.
Results
Task completion rates improved significantly, with users navigating the event discovery process 25% faster than before.
Frustration levels decreased by 35%, as users found it easier to locate important event details and purchase tickets.
Users responded positively to the personalized recommendations, with many noting that the new system made it easier to find events they were interested in.
The simplified ticket purchasing flow led to smoother user interactions, with a 20% increase in successful transactions.
The new design was also praised for being more visually engaging, with feedback highlighting the bold colors and dynamic typography as aligning well with the Mood brand.
Next Steps:
A/B Testing: Conduct tests on the event filtering options to refine the layout and improve user experience further.
Expand Personalization: Continue refining the personalized recommendations to make them more relevant and accurate based on deeper user behavior.
Social Media Integration: Add share options for users to post about events on social media, boosting brand visibility.
Post-Launch Analytics: Implement tracking for user engagement and conversion rates to identify areas of improvement and ensure the app continues to meet user needs.